Blogs

Creating customer loyalty

  • Published on: 20 June 2017
  • By: Paula

Repeat customers.  The final, and yet arguably the most important stage in the customer lifecycle.  

Sales people are continually looking for new customers and new business, but if the statistics are to be believed there is much more value, and less cost to a company, in retaining current customers.

Creating customer loyalty

How to manage difficult customers

  • Published on: 5 June 2017
  • By: Paula
Anyone who has worked in a customer facing environment such as a hotel, bar, restaurant, shop or hospital will have at least one story about a difficult customer.  It’s almost a rite of passage when working with the public on a daily basis.  As someone with a background in the hospitality industry I’ve experienced my share of these, some of which I managed to resolve successfully but also a few where I wasn’t as happy with the outcome or that needed someone else’s help to deal with.
 
Upset customers

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